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Teaching :

Providing high-quality education and training in agricultural economics, agribusiness management, agricultural finance and agricultural marketing.


Research :

Conducting applied and policy research on agricultural economics, farm management, rural development, agribusiness and marketing strategies. Identifying and addressing emerging issues related to the agricultural economy including sustainable agriculture, market integration, value addition and agricultural finance.


Extension :

Offering and conducting training programs, workshops and seminars for farmers, agripreneurs and stakeholders on agribusiness development, marketing strategies and financial management. Collaborating with government agencies and private sector actors to promote agribusiness and entrepreneurial development in agriculture.


The flagship areas:


  • Agricultural Marketing and Value Chain Development: Enhancing agricultural value chains by promoting efficient marketing strategies, post-harvest management and market linkages. Studying market structure, conduct and performance of different agricultural commodities in Jammu and Kashmir. Promoting export-oriented agribusiness and market intelligence systems.
  • Agribusiness and Entrepreneurship Development: Encouraging entrepreneurial skills among students, youth and farmers through startup incubation programs, business planning and agripreneurship. Promoting agribusiness opportunities in sectors such as food processing, organic farming, agri-tourism and rural enterprises.
  • Agricultural Finance and Risk Management: Analyzing agricultural credit systems and financial institutions for improved access to finance for farmers and agribusiness entrepreneurs. Conducting studies on risk management tools like crop insurance, price stabilization mechanisms and weather-based financial products.
  • Farm Management and Production Economics: Conducting farm-level economic analysis to assess profitability, resource-use efficiency and farm-level decision-making. Promoting efficient farming practices to improve productivity, sustainability and income generation for smallholder farmers.


Name : Dr. Jyoti Kachroo
Designation : Professor and Head
Area of Specialization : Production Economics, Agribusiness Management, Gender Studies
E mail : djaskachroo@rediffmail.com
Contact No : 094192-41713
Profile : View Profile

Name : Dr. Sudhakar Dwivedi
Designation : Professor, Dean Student Welfare
Area of Specialization : Agricultural Production Economics and Farm Management, Agricultural Finance and Credit Management, Agricultural Marketing and Agribusiness Management, Agricultural Projects Analysis
E mail : dwivedi.sudhakar@gmail.com
Contact No : 09469212589
Profile : View Profile

Name : Dr. Sanjay Prakash Singh
Designation : Professor
Area of Specialization : Agricultural Marketing, Agricultural Production Economics, Agribusiness Management, Environment & Natural Resource Economics
E mail : singh_sp073@yahoo.com
Contact No : 09469211044,9596748787
Profile : View Profile

Name : Dr. Anil Bhat
Designation : Professor (Agricultural Economics), Associate Director Research
Area of Specialization : Agricultural Marketing and Price Analysis, Agricultural Production Economics, Agribusiness Management, Entrepreneurship Development
E mail : anilbhat12@skuastj.org
Contact No : 7006311474
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Name : Dr. Sabbey Sharma
Designation : Assistant Professor (Contractual) Agribusiness Management
Area of Specialization : MBA (Agri-Business Management) Food Industry, Management Accounting.
E mail : sabbeysharma666@gmail.com
Contact No : 9149448574
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Name : Dr. Malika Sharma
Designation : Assistant Professor (Contractual) Agribusiness Management
Area of Specialization : Marketing and Supply Chain Mangement
E mail : mallika.s20@hotmail.com
Contact No : 9622353937
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Name : Dr. Mahesh Koul
Designation : Assistant Professor (C) Agriculture Business Management
Area of Specialization : Marketing,Consumer Behaviour,Tourism Management
E mail : kaulmahesh@rediffmail.com
Contact No : 9419222048
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Name : Dr. Pawan Kumar Sharma
Designation : Professor (Agricultural Economics)/ Chief Scientist, Directorate of Extension
Area of Specialization : Environmental and Natural Resource Economics, Econometrics, Agricultural Production Economics, Agricultural Finance & Project Management
E mail : pawanvatsya@gmail.com
Contact No : 9419192958
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Name of Project Principal. Investigator Funding Agency Duration and date of start
Remarks
Vocational Education in Agriculture need in Present context Dr. Jyoti Kachroo ICAR Extramural Research Project,HRD, education Division of ICAR New Delhi 1 year -
MAPPING THE ADOPTION OF IMPROVED VARIETIES OF MAJOR CROPS AND MANAGEMENT PRACTICES IN JAMMU Dr. Sudhakar Dwivedi ( Assoc. Prof.) International Food Policy Research Institute (IFPRI), Washington D.C. 6 Months -
PRODUCTION AND MARKETING MANAGEMENT OF BASMATI RICE IN JAMMU REGION OF J&K STATE Dr. Sudhakar DwivediDr. Sudhakar Dwivedi ( Assoc. Prof.) (Agricultural Economics) SBT, SKUAST-Jammu, Chatha 3 Years -
Economics Efficiency of vegetable crop production and their marketing pattern under Sub- Tropical conditions of Jammu division Dr. Jyoti Kachroo SKUAST-J 3 Years -
To study the contribution of farm women towards agriculture in Jammu Dr. Jyoti Kachroo SKUAST-J 3 Years -
Resource Use Efficiency and Economic Analysis of Major fruit Crops of Jammu Districts of J&K State Dr. Jyoti Kachroo SKUAST-J 2 Years -


Name : Ms. Neha Thakur
Degree : MBA (ABM)
Topic : A Study on Formal and Informal Seed Supply Chain of Wheat Crop in Jammu District
Major : Dr. Anil Bhat
Year : 2021

Name : Ms. Disket Rigzin
Degree : Phd (Agril. Econ)
Topic : Economics and Marketing Strategies of Vegetable Production for Increasing Farmers’ Income
Major : Dr. Anil Bhat
Year : 2021

Name : Ms. Kumari Sneha
Degree : M. Sc. (Agril. Econ.)
Topic : Role of Farm Women in Agriculture and its Allied Systems for Employment Generation and Farm Income under Irrigated and Unirrigated Ecosystem of Jammu District
Major : Dr. Jyoti Kachroo
Year : 2021

Name : Ms. Shaurya Sharma
Degree : M. Sc. (Agril. Econ.)
Topic : Determinants of Market Dynamics for Basmati Rice in Jammu District of J&K
Major : Dr. Sudhakar Dwivedi
Year : 2021

Name : Mr. Sathish M.
Degree : M. Sc. (Agril. Econ.)
Topic : Impact of Regional Rural Bank and State Bank of India Agricultural Development Branch in the Economic Development of Rural Areas in Jammu District of UT of Jammu and Kashmir
Major : Dr. S.P. Singh
Year : 2021

Name : Mr. Gaurav Chalotra
Degree : MBA (ABM)
Topic : A Study on Farmers Behaviour Towards usage of Pesticide in Jammu
Major : Dr. Jyoti Kachroo
Year : 2021

Name : Ms. Nitika Bhardwaj
Degree : MBA (ABM)
Topic : A Study of Market Potential of Marigold Seed in Jammu District
Major : Dr. Sudhakar Dwivedi
Year : 2021

Name : Mr. Kartikey Srivastava
Degree : MBA (ABM)
Topic : A study on market potential of selected modern agricultural equipment in Jammu district
Major : Dr. S.P. Singh
Year : 2021

Name : Mr. Niket Sharma
Degree : MBA (ABM)
Topic : Economic Analysis of Production and Marketing of Saffron in Jammu Region
Major : Dr. Anil Bhat
Year : 2021

Name : Mr. Arun Lalotra
Degree : MBA (ABM)
Topic : A Study of Market Potential of Cauliflower and Potato Seeds in Jammu District
Major : Dr. Jyoti Kachroo
Year : 2021

Name : Mr. Shivam Gupta
Degree : MBA (ABM)
Topic : A Study on Distribution Network of Hybrid Vegetable Seeds Companies in Jammu District
Major : Dr. Sudhakar Dwivedi
Year : 2021

Name : Ms. Promila Kour
Degree : MBA (ABM)
Topic : A Study on Marketing and Distribution Channel of Chemical Fertilizers in Jammu District
Major : Dr. S. P. Singh
Year : 2021

Name : Mr. Vipal Bhagat
Degree : Phd (Agril. Econ)
Topic : An Economic Assessment of Rainfed Farming in the Jammu Region of Jammu & Kashmir state
Major : Dr. Sudhakar Dwivedi
Year : 2021

Name : Mr. Pankaj Lochan
Degree : MBA (ABM)
Topic : A Study on Consumer Preference for Colours and Flavours Additives Food Products in Jammu city
Major : Dr. Jyoti Kachroo
Year : 2021

Name : Mr. Vikas Kumar
Degree : MBA (ABM)
Topic : Economic Analysis of Fish Production in Jammu district
Major : Dr. Sudhakar Dwivedi
Year : 2021

Name : Ms. Kajal Thaper
Degree : MBA (ABM)
Topic : A Study on Role of Product Appearance in Customer Choice of Packaged Food Products for Children in Jammu City
Major : Dr. S.P. Singh
Year : 2021

Name : Ms. Rakshanda Malik
Degree : M.Sc. (Agril. Econ.)
Topic : Total Factor Productivity and suppy Demand Gap Analysis Of Wheat in Sub- Tropics of Jammu region
Major : Dr. Sudhakar Dwivedi
Year : 2020

Name : Ms. Bhargavi HN
Degree : M.Sc. (Agril. Econ.)
Topic : Status and Economics Utilization of Tractorsin Jammu Districts of Jammu and Kashmir
Major : Dr. Jyoti Kachroo
Year : 2020

Name : Dr. Jahangir Ali
Degree : Phd (Agril. Econ)
Topic : Production and Marketing Analysis of the Commercial Cultivars of Apple in Jammu Province
Major : Dr. Jyoti Kachroo
Year : 2020

Name : Dr.. Kiran Lata
Degree : Phd (Agril. Econ)
Topic : Economic Evaluation of Sericulture Production in Jammu Region
Major : Dr. Jyoti Kachroo
Year : 2020

Name : Mr. Ankit Kushwah
Degree : MBA (ABM)
Topic : Farmers Perception and Buying Behaviour Towards Chemical and Bio Fertilizer in Jammu
Major : Dr. Sudhakar Dwivedi
Year : 2020

Name : Mr. Gh. Mohammad Dar
Degree : MBA (ABM)
Topic : Consumer Perception Towards Counterfeit Fast Moving Consumer Goods Food Products in Rural Areas of Jammu
Major : Dr. S.P. Singh
Year : 2020

Name : Mr. Rahul Pratap
Degree : MBA (ABM)
Topic : Farmers Perception and Buying Behaviour Towards Chemical and bio-pesticides in Samba District
Major : Dr. S.P. Singh
Year : 2020

Name : Ms. Km. Pooja Uniyal
Degree : MBA (ABM)
Topic : Consumer Buying Behaviour Towards Online Food Delivery Services in Jammu City of J&K State
Major : Dr. S.P. Singh
Year : 2020

Name : Mr. Waqar Ul. Ashraf
Degree : MBA (ABM)
Topic : Consumer Behaviour Towards Ready-to Eat Food Products in Jammu Urban
Major : Dr. Anil Bhat
Year : 2020

Name : Mr. Honey Kumar Basetia
Degree : MBA (ABM)
Topic : Economic Analysis Of Production And Marketing Of Harad (Terminalia Chebula) In Jammu District
Major : Dr. Anil Bhat
Year : 2020

Name : Ms. Nayak Anamika Devi
Degree : MBA (ABM)
Topic : A Study on Value Chain Model and Supply Chain Management of Rice in Jammu Region
Major : Dr. Jyoti Kachroo
Year : 2020

Name : Mr. Pankaj Singh Bisht
Degree : MBA (ABM)
Topic : Study of Consumer Behaviour and Marketing Strategies for Green Products in Jammu
Major : Dr. Jyoti Kachroo
Year : 2020

Name : Mr.Akshay Deep
Degree : M.Sc.(Ag.)
Topic : EconomicAnalysis of Production &Marketing of Major Pulse Crops in Kandi Belt of Jammu Division ofJ&K State
Major : Dr.S.P.Singh
Year : 2019

Name : Ms.Goldy Bhagat
Degree : M.Sc. (Agril. Econ.)
Topic : Economic Analysis of production and marketing of mustard in Jammu Districts
Major : Dr.S.P.Singh
Year : 2019

Name : Ms. Gazal gupta
Degree : M.Sc. (Agril. Econ.)
Topic : Total Factor Productivity and Supply Demand Gap Analysis of Rice in Sub- Tropics of Jammu region
Major : Dr. Anil Bhat
Year : 2019

Name : Mr. Yasir Ayoub
Degree : MBA (ABM)
Topic : Consumer Perception: Case of Restaurants in Jammu
Major : Dr. Jyoti Kachroo
Year : 2019

Name : Ms. Ishanka Gahlawat
Degree : MBA (ABM)
Topic : Perception and Attitude of Students Towards Agri- Preneurship in Jammu
Major : Dr. Jyoti Kachroo
Year : 2019

Name : Ms. Priyanka Sharma
Degree : MBA (ABM)
Topic : Critical analysis of Supply chain Management of Potato in Jammu: A Case Study of Narwal Mandi
Major : Dr. Jyoti Kachroo
Year : 2019

Name : Mr. shubham sharma
Degree : MBA (ABM)
Topic : Production and Marketing of Broiler Units in Kathua Districts of J&K State
Major : Dr. Sudhakar Dwivedi
Year : 2019

Name : Mr. Maninder singh
Degree : MBA (ABM)
Topic : analysis of Raw fish Marketing In Jammu districts
Major : Dr.S.P.Singh
Year : 2019

Name : Jahangir
Degree : Ph.D (Agril. Econ.)
Topic : Production & Marketing Analysis of the commercial cultivars of Apple in Jammu province
Major : Dr. Jyoti Kachroo
Year : 2019

Name : Ms.Aryaa Zutshi
Degree : MBA (ABM)
Topic : A Study on Advertisement Influencing Consumer Brand Preference towards Fast Moving consumer goods in Jammu City
Major : Dr.S.P.Singh
Year : 2019

Name : Ms. Shivani gupta
Degree : MBA (ABM)
Topic : A study of supply chain management of Fresh Tomatoes in Jammu Districts
Major : Dr.S.P.Singh
Year : 2019

Name : Mr. Shubham Rohela
Degree : MBA (ABM)
Topic : Economic Analysis of Milk Processing Plants in Jammu Districts
Major : Dr. Anil Bhat
Year : 2019

Name : Ms. Sushmita Rangar
Degree : MBA (ABM)
Topic : Economic Analysis of Basmati under Organic and Inorganic Conditions
Major : Dr. Anil Bhat
Year : 2019

Name : Mr. Amit
Degree : MBA (ABM)
Topic : Analysis of Market share and Promotional Approaches of Pesticide Companies for Vegetable Crops in Jammu District
Major : Dr. Anil Bhat
Year : 2019

Name : Ms. Kiran Lata
Degree : Ph.D (Agril. Econ.)
Topic : Economic Evaluation of Sericulture Production in Jammu Region
Major : Dr. Jyoti Kachroo
Year : 2019

Name : Mr.Sunish Sharma
Degree : M.Sc.(Ag.)
Topic : Economic analysis of Non-timber Forest BAsed Commodities inJammu Region Of J&k
Major : Dr.S.P.Singh
Year : 2018

Name : Ms. Manpreet Kaur
Degree : M.Sc.(Ag.)
Topic : Economic analysisofProducton and Marketing of Marigold Flowers injammu Subtropics
Major : Dr.Anil Bhat
Year : 2018

Name : Ankita Sharma
Degree : MBA (ABM)
Topic : AStudy onstressw Management of Employees of J&K Bank in Jammu
Major : Dr. Jyoti Kachroo
Year : 2018

Name : Tanveera Hassan
Degree : MBA (ABM)
Topic : A study on customer Satisfaction with Reference to Retail Outlet Big Bazar in Jammu
Major : Dr. Jyoti Kachroo
Year : 2018

Name : Nahida Akhtar
Degree : MBA (ABM)
Topic : A Study on Customer Behaviour Towards Organic Basmati Rice in Jammu
Major : Dr. Sudhakar Dwivedi
Year : 2018

Name : Tanya Gupta
Degree : MBA (ABM)
Topic : A Comparative Study of Consumer Preference and Buying Behaviour Towards Chocolates with Special Reference of Jammu city
Major : Dr.S.P.Singh
Year : 2018

Name : Virish Bhanu Sharma
Degree : MBA (ABM)
Topic : A Comparative study of consumer Buying Behaviour and satisfaction towards Instant Noodles in Jammu city
Major : Dr.S.P.Singh
Year : 2018

Name : Ajay Kumar
Degree : MBA (ABM)
Topic : A Study of Financial and Managerial Aspect of Rice mills in Jammu Districts of J&K State
Major : Dr.Anil Bhat
Year : 2018

Name : Sarwar sultan
Degree : MBA (ABM)
Topic : Value Addition in Mango- ABusiness Management Appraisal
Major : Dr. Anil Bhat
Year : 2018

Name : Arsalan Ganai
Degree : MBA (ABM)
Topic : Impact of product pakaging of ready to eat food products on consumer buying behaviour in Jammu
Major : Naveed Bhat
Year : 2018

Name : M. Vinoth
Degree : MBA (ABM)
Topic : Impact of marketing Mix on Consumer Experience in Fast Food Industry in Jammu
Major : Naveed Bhat
Year : 2018

Name : Sajad Khurshid Khan
Degree : MBA (ABM)
Topic : Brand Representation and Impact of customer Relationship Management on Britannia Products as Compared to Competitors
Major : Dr. Jyoti Kachroo, Professor (Agricultural Economics)
Year : 2015

Name : Naveed Hamid
Degree : MBA (ABM)
Topic : Value Chain of Saffron in Kashmir Valley of J&K State
Major : Dr. Jyoti Kachroo, Professor (Agricultural Economics)
Year : 2015

Name : Narander Pal Singh
Degree : MBA (ABM)
Topic : Study on Market Expansion Through Corrective Action Taken for Sales and Distribution In Britannia Industries Ltd.
Major : Dr. Jyoti Kachroo, Professor (Agricultural Economics)
Year : 2015

Name : Aman Gupta
Degree : MBA (ABM)
Topic : A Study on Consumer Relationship Management of HDFC Banks Jammu
Major : Dr. Sudhakar Dwivedi, Associate Professor (Agricultural Economics)
Year : 2015

Name : Nithlesh Tikoo
Degree : MBA (ABM)
Topic : Investigation The Case Related Marketing Initiative: A Case Study of : Ashirvad- Boond Se Sagar in Jammu City
Major : Dr. Anil Bhat, Assistant Professor (Agricultural Economics)
Year : 2015

Name : Aditya Gupta
Degree : MBA (ABM)
Topic : Consumer Buying Behavior For Selected Hindustan Unilever Limited Products in Jammu Rural
Major : Dr. Jyoti Kachroo, Professor (Agricultural Economics)
Year : 2015

Name : Ankita Choudhary
Degree : MBA (ABM)
Topic : Impact of Advertising of "AMUL Brand on Consumer Behavior"
Major : Dr. Jyoti Kachroo, Professor (Agricultural Economics)
Year : 2015

Name : Amit Handoo
Degree : MBA (ABM)
Topic : Meat Consumption Pattern and Its Retailing: A Case Study of Jammu District
Major : Dr. Anil Bhat, Assistant Professor (Agricultural Economics)
Year : 2015

Name : Vansh Gupta
Degree : MBA (ABM)
Topic : Business Plan of Small Scale Agro-Based Units in Jammu
Major : Dr. Jyoti Kachroo, Professor (Agricultural Economics)
Year : 2015

Name : Sabbey Sharma
Degree : MBA (ABM)
Topic : An Analysis of Consumer Perception towards Organised v/s Unorganised Food Retailing in Jammu Town
Major : Dr. Anil Bhat, Assistant Professor (Agricultural Economics)
Year : 2015

Name : Talveen Kour
Degree : MBA (ABM)
Topic : Consumer Purchasing Behavior Regarding Frozen Foods In Jammu City of J&K State
Major : Dr. Jyoti Kachroo, Professor (Agricultural Economics)
Year : 2015

Name : Prabjot Singh
Degree : MBA (ABM)
Topic : Impact of Packaging on Consumer Buying Behavior for Food Items in Jammu Urban
Major : Dr. Anil Bhat, Assistant Professor (Agricultural Economics)
Year : 2015

Name : Diraj Gangal
Degree : M.Sc. Agricultural Economics
Topic : Resource Efficiency and Investment Appraisal of Small Ruminants in Rajouri District of Jammu Region
Major : Dr. Jyoti Kachroo, Professor (Agricultural Economics)
Year : 2014

Name : Morup Dolma
Degree : M.Sc. Agricultural Economics
Topic : Economics of production and marketing of broiler in and around Jammu city
Major : Dr. Sudhakar Dwivedi, Associate Professor (Agricultural Economics)
Year : 2014

Name : Shyam Sunder
Degree : M.Sc. Agricultural Economics
Topic : A study of progress and performance of Kisan Credit Card Sheme in Jammu Region of J&K State
Major : Dr. Sudhakar Dwivedi, Associate Professor (Agricultural Economics)
Year : 2014

Name : Huma Sehar
Degree : Ph.D Agricultural Economics
Topic : Productivity and Sustainability Measurements of Cropping System in Jammu
Major : Dr. Jyoti Kachroo, Professor (Agricultural Economics)
Year : 2013

Name : Mudasir Iqbal
Degree : Ph.D Agricultural Economics
Topic : Economic Contribution of Farming System Components towards Livelihood Security in Jammu Region
Major : Dr. Jyoti Kachroo, Professor (Agricultural Economics)
Year : 2013

Name : Chandan Kumar
Degree : M.Sc. Agricultural Economics
Topic : Production and Marketing of Mushroom Cultivation in Jammu District of J&K State
Major : Dr. Sanay Prakash Singh, Assistant Professor (Agricultural Economics)
Year : 2013

Name : Ms. Huma Sehar
Degree : Ph.D (Agril. Econ.)
Topic : Productivity & sustainability measurements of cropping system in Jammu
Major : Dr. Jyoti Kachroo
Year : 2013

Name : Nimit Kumar
Degree : M.Sc. Agricultural Economics
Topic : Economic Analysis of Production and Marketing of Basmati Rice in Jammu district of J&K state
Major : Dr. Sanay Prakash Singh, Assistant Professor (Agricultural Economics)
Year : 2012

Name : Anil Bhat
Degree : Ph.D Agricultural Economics
Topic : Economics of Production and Marketing of Citrus in Jammu region of Jammu and Kashmir state
Major : Dr. Jyoti Kachroo, Professor (Agricultural Economics)
Year : 2011

Name : Tarunvir Singh
Degree : Ph.D Agricultural Economics
Topic : Economics of dairy farming among Gujjars in Jammu region: An analytical study
Major : Dr. Sudhakar Dwivedi, Associate Professor (Agricultural Economics)
Year : 2011

Name : Arti Sharma
Degree : Ph.D Agricultural Economics
Topic : Economic Efficiency of Maize Production in Jammu Region of J & K State
Major : Dr. Jyoti Kachroo, Professor (Agricultural Economics)
Year : 2010

Name : Mudasir Iqbal
Degree : M.Sc. Agricultural Economics
Topic : Investment Appraisal of Mango and Ber fruit production in Jammu district of J&K state
Major : Dr. Jyoti Kachroo, Professor (Agricultural Economics)
Year : 2009

Name : Tarunvir Singh
Degree : M.Sc. Agricultural Economics
Topic : Economic evaluation of dry land and irrigated cropping pattern in Jammu
Major : Dr. Jyoti Kachroo, Professor (Agricultural Economics)
Year : 2007

Name : Jasbir Singh
Degree : M.Sc. Agricultural Economics
Topic : An economic analysis of marketing of vegetables in Jammu district (J&K)
Major : Dr. Arshad Mahmood, Associate Professor (Agricultural Economics)
Year : 2007

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